OVERVIEW
MKG x SHOPBOP | JAN - MAY 2025
In 2025, Shopbop requested from MKG a series of pop-ups across the country, throughout the year, to help expand their market and create buzz for the brand. The primary locations on this tour would be Miami, Chicago, and Dallas.
This tour of pop-ups would be the start of many more activations in tandem with MKG, such as a collaboration with the US Open, a college-themed activation tour, and another set of pop-up tours in 2026.
3D Design: Drew Mather, Christian-Jay Concepcion (lead), Ali Marshland-McNamara, Bella Walker
Graphic Design: Christine Bosch, Mazzy Kim
Production: Megan Picazo, Errinn Abrams, Mili Marcetic
Photography: Sam Kfare (Chicago), MKG
Fabrication: Offset Studio
Print: C2 Imaging, Alpha Graphics
MIAMI
When modeling furniture and venues, prioritized user comfortability and small venue details for the most accurate representation of the space for Shopbop personnel. Primary roles: venue and site 3D modeling from reference photos, furniture 3D modeling, photo moment ideation, prop 3D modeling and sourcing.
CHICAGO
Primary roles: full venue and site 3D modeling from reference photos, scenic build layout based on queue lining.
