OVERVIEW
MKG x NBA x TOPPS | Aug - Oct 2025
To celebrate the release of a new set of Topps trading cards for the NBA, Topps asked MKG to create a weekend event that captured the essence of the trading card experience - in four major locations.
NBA stores in New York City, Los Angeles, London and Paris were all swept with Topps-themed activations, programming, and giveaways, creating massive buzz towards the NBA and Topps' partnership for the coming years.
Primary roles included site visits, prop outsourcing, activation load-in, and some time in live event oversight in New York City, as well as 3D asset, space and venue modeling/design for all locations.
While each location featured some of the same activations - a basketball throne photo moment, a timeline wall showing the history of Topps trading cards, and Topps-themed merch - New York City offered a few extra perks. These included an exclusive programming event featuring Seth Meyers and players such as Josh Hart and OG Anunoby, a display of the NBA's Larry O'Brien trophy, and player-worn jerseys of players such as Cooper Flagg, providing the public with a memorable experience for casual and hardcore fans alike.
All photo credit to Tory Stolper Photography and MKG.
COLLECTOR'S LOUNGE
Take a break from the action and connect with fellow collectors and creators.
EDUCATION AREA
Learn all about the history of Topps trading cards, the journey of a collector over time, and view displays of player-worn jerseys and the Larry O'Brien Championship Trophy.
PROGRAMMING AREA
Exclusive programming featuring Seth Meyers and players for the New York Knicks. First set amount of people in line receive unique merchandise.
NBA STORE NEW YORK 5TH AVE EXTERIOR
