OVERVIEW
MKG x NBA x TOPPS | AUG - OCT 2025
To celebrate the release of a new set of Topps trading cards for the NBA, Topps asked MKG to create a weekend event that captured the essence of the trading card experience. NBA stores in NYC, LA, London and Paris were all swept with Topps-themed activations, including photo moments, exclusive programming, and artifacts such as the Larry O'Brien trophy and player-worn jerseys.
3D Design: Drew Mather, Susannah Hyde (lead), Ali Marshland-McNamara, Mace McCool
Graphic Design: Alex Thompson, Aisha Lopez, Mazzy Kim
Production: Sarah Perillo, Maggie Menendez
Photography: Tory Stolper Photography, MKG
COLLECTOR'S LOUNGE
Implemented industrial design knowledge of ergonomics, functionality, and sustainability to enhance user comfort and stress the use of reusable furniture. Primary roles: venue 3D modeling, arcade game 3D modeling, furniture modeling and layout, furniture and prop sourcing, venue reference photography, activation load-in, setup and support oversight.
EDUCATION AREA
Primary roles: scenic build 3D modeling, venue reference photography, prop sourcing.
PROGRAMMING AREA
Primary roles: prop 3D modeling, venue reference photography, furniture and prop sourcing.
NBA STORE NEW YORK 5TH AVE EXTERIOR
